Fabergé Unveils Second Game Of Thrones Collection
The legendary jeweler, now based in London, famous for his sumptuous egg-shaped creations, turbocharges the expansion in Asia and unveils the second drop made with the cult HBO television series Game of Thrones.
Mainland China and Hong Kong are in Fabergé’s sights, met by FashionNetwork.com on the occasion of the Vicenzaoro jewelry fair (January 20-24). “Late last year we opened a space in Beijing’s SKP shopping mall, followed two weeks ago by a new boutique within MGM Cotai in Macau,” explains the company.
Fabergé sells its creations mainly in Europe, followed as a market by the States and the Middle East. “The United Kingdom is a great market for our products, while we are growing in Italy and Germany, where we have recorded a boom in terms of brand awareness”, adds Fabergé, who clearly highlights the year in the current logo foundation of the original house, 1842.
E-commerce also runs. “The online sales site covers the whole world and records excellent results in the key markets of the UK, the USA and Germany”, emphasized by Fabergé. Sprint also on the wholesale front, with the brand having “brought the number of global retailers from 100 to around 140 over the last year”.
In the Vicenza fair district, Fabergé unveiled the second chapter of the collaboration with the cult series Game of Thrones. Entitled “Dragon” and inspired by Queen Daenerys Targaryen, the limited edition proposal of three particular models of earrings that can be combined with a necklace is characterized by various references to moments from the series and has the colors red and black as protagonists, a tribute to the Targaryen family. The first drop – the unique creation of an egg (in the full tradition of the manufactory), designed by Fabergé designer Liisa Tallgren together with GoT costume designer Michele Clapton and supervised by Fabergé creative director Josina von dem Bussche-Kessell – was purchased (when it was still in the design phase) from an American collector for 2.2 million euros.
Ending of Faberge
Fabergé, which ended the first half of the 2022 financial year, which ended on June 30, with a turnover of 9.5 million dollars, has mono-brand boutiques in London, at Harrods, in Dubai, in the Dubai Mall, and in the Galleria Mall in Houston, Texas, USA.
Founded by Carl Gustav Fabergé in 1842 in St. Petersburg, Russia, Fabergé was an official supplier to the Russian Imperial Court from 1885 to 1916. Following the October Revolution, Carl’s children moved to Paris, where, in 1924, founded Fabergé & Cie which operated under the Fabergé Paris brand until it closed in 2001.
At the same time, in 1937, the Russian-born American entrepreneur Samuel M. Rubin registered the Fabergé brand in the United States, giving birth to a cosmetics company , Fabergé Inc. From 1964 to 1984, under the direction of George Barrie, Fabergé launched numerous cosmetic and perfumery products, the most famous of which was the “Brut” perfume. The chemical company Unilever took over Fabergé Inc. in 1989 and renamed it Elida Fabergé, discovering that the rights also included the production of jewellery. It was in the same 1989 that Unilever licensed the brand to the jeweler Victor Meyer for the production of some gold items. With the support of Geza von Habsburg, he also revived the production of Fabergé eggs.
In 2001, Unilever merged Elida Fabergé with Lever Brothers to create Lever Fabergé, to produce cosmetics, perfumes and household products. In 2007, the British fund Pallinghurst Resources LLP acquired the brand, licenses and rights associated with the Fabergé name from Unilever for 142 million dollars and created a new company, Fabergé Ltd, registered in 2006 in the Cayman Islands, for the production of jewelry. Also in 2007, there was the reunification of the Fabergé brand with the heirs of the Fabergé family, while all licenses granted to third parties, including those for perfumes or detergents, were terminated on December 31, 2012.
Pallinghurst then sold Fabergé to its subsidiary, London-based gemstone manufacturer Gemfields, in 2013, with plans to resume jewelery production. At Vicenzaoro in January 2023, this relaunch therefore completes the important milestone of 10 years. In fiscal 2022, Gemfields listed on the stock exchanges in Johannesburg, South Africa, and London, UK, practically doubled its turnover to $193 million (+99% on 2021), while its Ebitda was $104.8 million, up 141% year over year, with net cash flow of $86.5 million also up more than 100% year over year.
This article is originally published on it.fashionnetwork.com