BBC on brink: Former chief admits ‘challenge to survive’ as young viewers switch off

Ofcom warned the BBC last year it was at risk of losing the next generation of potential licence-fee payers if the broadcaster failed to attract younger viewers who are “increasingly tuning out of its services”. Over the last few months the BBC has ramped up efforts to keep younger people entertained, including looking at bringing back BBC Three after four years off the air, which had a target audience of 16-34 year olds. A new brand campaign by the BBC was also unveiled last month to showcase the iPlayer as a competitor to other global streaming giants including Netflix, Disney+ and Amazon Prime.

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