L’Oreal’s first hijabi model quits over ‘anti-Israel’ tweets


L'Oreal's first hijabi model quits over 'anti-Israel' tweets
Amena Khan was the company’s first hijab-wearing model (Picture: L’Oreal)

The first hijab-wearing L’Oreal model has pulled out of the campaign after old ‘anti-Israel’ tweets were unearthed.

Amena Khan, a British beauty blogger, posted on Instagram that she was stepping down after less than a week ‘because of the current conversations surrounding’ the tweets.

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It comes after tweets she wrote in 2014 were branded by some as ‘anti-Israel’, and published on MailOnline.

The tweets, which appear to have called Israel an ‘illegal’ and ‘sinister state’, have now been deleted.

Khan had announced that she was ‘incredibly proud’ to be part of the ‘game-changing new campaign’ on January 14, less than a week ago.

L'Oreal's first hijabi model quits over 'anti-Israel' tweets
She had said she was ‘excited’ to be the face of L’Oreal last week (Picture: L’Oreal)

In her Instagram post, she wrote: ‘I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused.

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‘Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.

‘I recently took part in a campaign, which excited me because it celebrated inclusivity.

‘With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.’

A spokesperson for L’Oreal Paris told BBC Newsbeat: ‘We have recently been made aware of a series of tweets posted in 2014 by Amena Khan, who was featured in a UK advertising campaign.

‘We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused.

‘L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.’

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